Master's Degree Programme in Digital Marketing and Analytics

Applicants with the following degrees and studies are eligible:

A 3- or 4-year Bachelor’s degree at a recognised university or a recognised university of applied sciences/polytechnic level. Also, the degree must give the right to apply for university-level master's studies in the country concerned. The grade point average GPA of the degree used as the basis for the application must be at least 3/5 (on 5-point scale). A minimum of 60 ECTS* in academic business studies is required. In addition, minimum of 6 ECTS of quantitative studies is required. Language, communication and research method studies, internships and final thesis/exam/project are not included in the above-mentioned studies. However, one course in economics, one course in logistics, one course in mathematics and one course in business law may be included in the above-mentioned studies. If an applicant has several higher education degrees or separate studies in higher education that are not part of a degree, all of these academic business studies can be considered when defining the applicant’s eligibility.

* 1 ECTS credit = a workload of 27 hours (lectures, assignments etc.)

If you have not completed your Bachelor's degree by the application deadline, you are eligible to apply. In this case, you may be admitted to the Master's degree programme on the condition that you graduate and send an officially attested copy of the degree certificate to the University no later than 28 July 2023 at 15.00 (Helsinki time GMT+3). If you do not submit the degree certificate to the University in time, this conditional admission will expire.

Applicants holding a provisional degree certificate may also apply for the programme. That is, the degree must be verifiably completed and the required documents of the completion of this degree must be submitted.

Regardless of your educational background, you have to apply to our programme with your Bachelor’s (or equivalent) degree.

Applicants with a Finnish or foreign higher university degree in business administration [Master of Science (in the field of Economics and Business Administration)] or equivalent are not eligible. This applies also to those applicants who will graduate [Master of Science (in the field of Economics and Business Administration)] before the right to study begins.

In addition, applicants who have completed a higher university degree leading to a higher university degree that does not include a lower university degree (e.g. a Finnish master's degree completed before the two-tier degree system) may be selected to complete a Master's degree.

Applicants selected to pursue the Master´s degree may be required to take supplementary studies.

Proficiency in English

The applicants are to prove their language skills in English as follows:

1. English language test:

The language test certificates are valid for two years from the day they are issued and they have to be valid during the application period.

• TOEFL Internet-based: Total Score min. 92 and 22 in writing (also My Best Scores is accepted)
• IELTS (Academic), also IELTS indicator: Overall Score min. 6.5 and 5.5 in writing
• PTE (Pearson Test of English), min. 62 points and 54 in writing
• C1 Advanced: 180 and min. 162 in writing (or at least level C)
• C2 Proficiency: 180 and min. 162 in writing (or least level C1)
• National Certificate of Language Proficiency (YKI) -test: level 5 in the reading comprehension, writing and speaking subtests: https://www.oph.fi/en/national-certificates-language-proficiency-yki

2. Or, if the applicant fulfils at least one of the following requirements, a separate language test is not required but the applicant is to prove his/her English proficiency with the applicable degree certificate and the transcript of his/her academic record:

• Bachelor's or Master's degree conducted in English language in a Nordic country (Denmark, Finland, Iceland, Norway and Sweden)
• Bachelor's or Master's degree conducted in English language in Australia, Canada, Ireland, New Zealand, the United Kingdom or the United States
• Bachelor's or Master's degree conducted in English language in an EU/EEA country or in Switzerland
• Secondary education conducted in English language in a Nordic country (Denmark, Finland, Iceland, Norway and Sweden)
• Secondary education conducted in English language in Australia, Canada, Ireland, New Zealand, the United Kingdom or the United States
• Secondary education conducted in English language in an EU/EEA country or in Switzerland
• Finnish matriculation examination: English with a minimum grade of M
• International Baccalaureate (IB) completed in English. If not completed in English, then the following ways of indicating academic language skills are acceptable:
  • A level English (language and literature or literature and performance) with a minimum grade of 2, OR a minimum score of 5 (good) in B level English
  • IB-degree completed before 2013: A1 English with a minimum grade 2 and English as the A2 language with a minimum grade of 5
• European Baccalaureate (EB):
  • English as the L1-language with an approved grade (a minimum grade of 4) and English as the L2 language with a minimum grade of 7
• RP-Diploma (German School in Helsinki) or the German International Abitur (DIA) Diploma: successful completion of written A Level English OR a minimum score of 8 in oral A Level English.

Learn more about the language requirements here.

All available study programmes in Finland can be found on the Opintopolku portal where applicants can search for suitable programmes and start the application.

The online application is only open during the application period. Online applications are to be submitted through Opintopolku portal during 4 January - 18 January at 15.00 PM (Helsinki time). Once you have filled out the online application, required enclosures must be uploaded electronically to the application (recommended file types pdf and jpeg, max. file size 10 MB) until 25 January 2023 at 15.00 PM (Helsinki time). See the Required documents for International Master's Degree Programmes webpage.

In Studyinfo.fi applicant may apply to a maximum of two application options offered by the Business School. 

Applicants will be selected to pursue Master's degree studies on the basis of their applications. Results will be announced on 31 March 2023, at the latest. The process could be finalized well before the set deadline.

Supporting documents to be enclosed along with the online application

• Degree certificate, and if necessary, an English translation provided by an authorised translator. If you are applying with one degree and indicating your language skills with another, you are required to submit educational documents regarding both degrees.
• English language test certificate (if needed)
• Original (or officially certified copy of) transcript of academic record, and if necessary, an English translation provided by an authorised translator. The transcript must include the number of credits, grading, and date of each study unit, and also the scale of grading used by the university, otherwise the application will not be considered. Note also, that the grade point average must either be given in the degree certificate, transcript of records or a separate, certified calculation.
• A copy of a passport/other document of identification (not required from Finnish applicants)

Applications that satisfy the eligibility criteria will be put through a subsequent evaluation process in order to determine, which applicants are selected for admission to the programme. The applicants that fulfil the above requirements of previous studies and English language skills are ranked according to the criteria below. The top 10 (per campus) will be admitted and the rest will be rejected. The programme may accept more applicants to fill the available study places in the programme. There will be no waiting list.

In order to be considered for admission, the applicant must receive a minimum of 15 points. The applicant may obtain a maximum of 30 selection points.

The eligible applicants will be evaluated according to the following groups and principles by the Admission Committee for the programme during the evaluation process (NOTE! The applicant indicates a suitable admission group on the application form):

Eligible applicants are selected for admission groups so that the intake is met.

Admission group 1: Previous Bachelor’s degree at a recognised university or a recognised university of applied sciences/ polytechnic level completed in Finland:

The minimum requirement is 15 admission points in order to be considered in the admission. In addition, the applicant must receive selection points from both sections in order to proceed with the selection.

1. Weighted average of studies included in the degree / grade point average (GPA) as follows:

Grade 5,00-4,50=15 points, grade 4,49-4,00=10 points, grade 3,99-3,00=5 points. If the grading is other than 1-5, it will be converted to 1-5.

The grade point average must either be given in the degree certificate, transcript of records or a separate, certified calculation, otherwise the applicant receives 0 points. If the applicant’s GPA does not follow the ECTS grading system, it will be converted accordingly by the Admission Committee for the programme during the evaluation process.

2. Suitability of the earlier studies for the Master's programme:

The amount of relevant previous studies (in ECTS) in the field of Marketing. In addition, one appropriate methodology course will also be calculated into this section: 1 ECTS = 0,5 points. (a maximum of 15 points). Internships and final thesis/exam/project (or equivalent) are not included in the above-mentioned studies.

If an applicant has several higher education degrees or separate studies in higher education that are not part of a degree, all of these can be considered when calculating the suitable studies, provided that the attachments proving these studies meet the University’s document requirements.

Admission group 2: Bachelor’s degree at a recognised university or a recognised university of applied sciences/ polytechnic level completed outside Finland:

The minimum requirement is 15 admission points in order to be considered in the admission. In addition, the applicant must receive selection points from both sections in order to proceed with the selection.

1. Weighted average of studies included in the degree / grade point average (GPA) as follows:

Grade 5,00-4,50=15 points, grade 4,49-4,00=10 points, grade 3,99-3,00=5 points.

If the grading is other than 1-5, it will be converted to 1-5. The grade point average must either be given in the degree certificate, transcript of records or a separate, certified calculation, otherwise the applicant receives 0 points. If the applicant’s GPA does not follow the ECTS grading system, it will be converted accordingly by the Admission Committee for the programme during the evaluation process.

In case of your previous degree not having been evaluated on a 5-point scale, your GPA will be converted to a 5-point grading scale by the Admission Committee for the programme during the evaluation process.

2. Suitability of the earlier studies for the Master's programme:

The amount of relevant previous studies (in ECTS) in the fields of Marketing. In addition, one appropriate methodology course will also be calculated into this section: 1 ECTS = 0,5 points. (a maximum of 15 points). Internships and final thesis/exam/project (or equivalent) are not included in the above-mentioned studies.

If an applicant has several higher education degrees or separate studies in higher education that are not part of a degree, all of these can be considered when calculating the suitable studies, provided that the attachments proving these studies meet the University’s document requirements. If the above-mentioned studies do not follow the ECTS grading system, they will be converted accordingly.

Results

Applicants will be selected to pursue Master's degree studies based on their applications. Results will be announced on 31 March 2023, at the latest. For more information, please see Admission results.

When the selection decision has been made, the results will be sent immediately to the applicants by e-mail. Those applicants who have been accepted will receive a Notification of Admission, a Confirmation Link (and Form), and information package (including information about accommodation, student insurance programme, student union etc.) by email. These accepted applicants are required to formally accept their study place no later than 14 July 2023. This is an absolute deadline and will be treated as such. The autumn semester courses will begin on 1 September 2023.

According to the One study place per term provision, a student may accept only one study place leading to a higher education degree in Finland during one academic term. This rule applies to all higher education. For more information, please see UEF Kamu: Study regulations (new tab).

Starting from 2017, an annual tuition fee of 8 000 euros will be applied in the Master's Degree Programme in Digital Marketing and Analytics for non-EU/EEA students. The tuition fee will remain the same for students throughout the entire time of completing their degrees. The due date for the first instalment is 31 June 2023.

The University of Eastern Finland offers all new students a partial tuition waiver in Master’s degree programmes offered in English. In the Master’s Degree Programme in Digital Marketing and Analytics the tuition waiver is 50% of the annual tuition fee. The waiver is personal and it is awarded for two academic years. The University of Eastern Finland also grants an Early Bird tuition fee deduction (autumn 2023 fee) of 500 € to students who accept the study place and pay the tuition fees by 21 April 2023. The Early Bird deduction can only be used in online payment made by the given deadline.

Please find further information on tuition fees and scholarships here (new tab).